Recently Google announced it was going to detect websites that have login pages that are not protected by SSL and mark those sites as 'not secure' in search engine results. We have noticed this is already occurring now and is also showing in Chrome.
The start of the year is always a great time to refocus your energies on your business and prepare to ramp things up for the year.
In this article we have taken what we have learned from 2016 and give you our tried and tested methods for getting traction with your online marketing to take your business to the next level without blowing your marketing budget (no matter how small it is)...
Now is the time to ramp up your promotions for the Christmas rush!
At Mantis Technologies, we have worked with our clients for the past 16 years and each year we have seen ecommerce continue to grow stronger each year.
In this newsletter we have some exciting announcements that will help your online store get the edge over your competitors and give you a bigger slice of the Christmas ecommerce pie!
One of the most common questions we get asked by new clients is how to get some traction on their website and get good rankings, traffic and sales.
In this months article, we explain some fundamentals that you should understand if you rely on your website to generate business for you...
At Mantis Technologies, we are constantly looking for ways to increase conversion rates on our client's websites.
Recently we installed a live chat system on a number of high traffic websites in a variety of industries to analyse the results live chat would have on conversion rates.
Live chat is a feature that can be installed on any website to allow visitors to 'chat' with you via a chat window that pops up on your website. This allows you to engage your potential customers and assist them with any questions they have regarding your products and services.
As the traditional retail model continues to struggle, ecommerce continues to grow strongly each year. There is no doubt that the internet has changed the way people shop.
Modern retail businesses need to throw out the old ways of thinking and educate themselves on the new shopping behaviours of their customers.
In 2012, Google commissioned Think Insights to research the new way consumers shop and this led to a wealth of in depth information to help retail businesses adapt and become leaders in their sector.
One of the most common questions we get asked when building an ecommerce site is whether they should use Paypal or Credit Card as the payment gateway for their website.
When setting up a credit card payment gateway, you first need a merchant account with your bank as this then allows you to accept credit card payments and have them deposited into your bank account. You also need a payment gateway such as Egateway, SecurePay or Eway to then accept the credit card payments on your site.
As retail stores continue to struggle and large department stores are posting their worst profits in decades, we are seeing the rise of ecommerce as more and more consumers move from traditional retail shopping to the more flexible and wider ranging domain of online shopping.
Retailers are now realising that the rising costs of commercial leasing, shop fit outs, security, wages for sales people, stock shrinkage and more are all making it increasingly difficult to turn a decent profit. Smart and forward thinking retailers are now seeing the benefits of online shopping to tap into the ever growing lucrative online marketplace.
When starting off in the world of ecommerce, one of the most important things you need to do when developing your website is to choose an appropriate payment gateway.
A payment gateway is the facility connected to your website that allows you to take credit cards as payment methods. Credit cards are a necessary payment option on successful ecommerce websites so you should never consider not having this facility on your website.
Why is it that some ecommerce websites seem to be raking in money while others struggle to make a sale?
In this months article, we explain the top 5 tips to help you avoid common mistakes and really get the most out of your ecommerce website.
Did you know that up to 85% of all Websites are found after a search engine request?
Search engine rankings make the difference between a highly successful site and an unprofitable one. Statistics show that around 80% of people will visit a site that is ranked number one whereas that figure drops to around 60% for a number two ranking. If a site does not appear in the top ten then that percentage drops down to below 5%.
Christmas looks to be the biggest season ever for online shopping!
According to US based research firm, eMarketer, online sales for the fourth quarter will be up 21.9% over last year.
Although statistics show that as sales are declining worldwide in traditional stores, sales in online stores are actually increasing steadily throughout the world.