The Zero Moment of Truth

As the traditional retail model continues to struggle, ecommerce continues to grow strongly each year. There is no doubt that the internet has changed the way people shop.
Modern retail businesses need to throw out the old ways of thinking and educate themselves on the new shopping behaviours of their customers.

In 2012, Google commissioned Think Insights to research the new way consumers shop and this led to a wealth of in depth information to help retail businesses adapt and become leaders in their sector.

This video below explains the new way people shop and the Zero Moment of Truth that needs to be taken into account in the shopping experience.

For more great resources on Zero Moment of Truth (including more videos and an Ebook), visit http://www.google.com.au/think/collections/zero-moment-truth.html