Recently Google announced it was going to detect websites that have login pages that are not protected by SSL and mark those sites as 'not secure' in search engine results. We have noticed this is already occurring now and is also showing in Chrome.
There are three types of ‘meta tags’ that are commonly used for search engine optimisation. They are the Title tag, the Keywords tag and the Description tag.The first thing you can do is completely forget about the keywords tag.
The keywords tag was used in the early tags of websites (back in the 90’s and early 2000’s) and was used specifically to list all the keywords you want your website to rank for. Since then the major search engines (Google and Bing) have come up with far more sophisticated and complex ways of determining which words on your pages are ‘keywords’. The aim of Google and Bing is to deliver the most relevant content related to the search term that people are searching on. This is the number one reason why Google rose above other early competitors such as Yahoo and Altavista.. it was because they were able to deliver more relevant results which led to most people using Google as their main (or only) search engine.
This is the number one question we get asked by clients launching their very first website. Often many people assume that once their website goes live, people will be able to find them in the top listings of Google for any keywords related to their products or services.
Unfortunately it is not as simple or quick as that. The internet is a very large marketplace with many global competitors all trying to get the exclusive number one position in Google for their main keywords.
Since late 2011 we have noticed ever increasing examples around the internet of Google ignoring site title and/or meta tags and instead displaying their own ones. This is happening to many sites around the internet and seems to becoming more and more common.
Some of our clients and other website owners on discussion forums have reported one or the following things happening to their Google listings...
Optimise for the wrong keywords and you may NEVER see any results!
The first thing you should do when optimising your website for search engines is keyword research. This enables you to identify the best keywords to optimise your website for. This is a VERY important step and should not be skipped as there is no point spending the time and effort to optimise your website if you are optimising for the wrong keywords.
When looking at search engines, it is best to first of all focus on Google. This is the most popular search engine and the majority of techniques used to get good rankings in Google naturally flow through to the other major search engines.
The major search engines such as Google, Yahoo and MSN find your site using a program called a 'spider' (or sometimes referred to as a robot). These companies have spiders going out on the internet gathering data on new and existing websites 24/7. They visit websites and try to work their way through all the links of the site and read the content of the pages to work out where to index the pages in their engines.
Being one of the few web designers that specialises in search engine optimisation and online marketing, we often get asked questions like "How do I get to number 1 in Google" or "Why can’t people find me in the search engines after I launch my website".
For most people, they unfortunately assume that once your website goes live you should be found in the first page (or even number 1) in search engine results. Many people start to either research themselves, buy website submission software or spend hundreds or thousands of dollars on Adwords in a desperate attempt to take advantage of search engine traffic.
Search engine traffic is indeed a very lucrative and cost effective way to absolutely explode into success. What many people don’t realise is exactly what is important in search engine optimisation. This article explains the basics of what exactly is important based on our research and experience. We are focusing mainly on natural search engine rankings in Google as this is without a doubt the single most cost effective way to generate business for your website.