Being one of the few web designers that specialises in search engine optimisation and online marketing, we often get asked questions like "How do I get to number 1 in Google" or "Why can’t people find me in the search engines after I launch my website".
For most people, they unfortunately assume that once your website goes live you should be found in the first page (or even number 1) in search engine results. Many people start to either research themselves, buy website submission software or spend hundreds or thousands of dollars on Adwords in a desperate attempt to take advantage of search engine traffic.
Search engine traffic is indeed a very lucrative and cost effective way to absolutely explode into success. What many people don’t realise is exactly what is important in search engine optimisation. This article explains the basics of what exactly is important based on our research and experience. We are focusing mainly on natural search engine rankings in Google as this is without a doubt the single most cost effective way to generate business for your website.
Wouldn't you like to know the main ingredients for creating a successful website? What are the basics that make a website successful? A website that will stand out and be noticed by your visitors. One that will keep those visitors returning to your site, again and again. A successful website that generates high levels of sales and enquiries?
Including the following elements in your website development is essential to standing out from the crowd and turning those visitors into customers:
Did you know that the majority of sites on the internet only have a 1% conversion rate?
At Mantis Technologies we have extensive experience in what makes websites work. After years of research, we have compiled the following list of ways that you can significantly increase your leads and sales.
Christmas looks to be the biggest season ever for online shopping!
According to US based research firm, eMarketer, online sales for the fourth quarter will be up 21.9% over last year.
Although statistics show that as sales are declining worldwide in traditional stores, sales in online stores are actually increasing steadily throughout the world.
Did you know that up to 85% of all Websites are found after a search engine request?
Search engine rankings make the difference between a highly successful site and an unprofitable one. Statistics show that around 80% of people will visit a site that is ranked number one whereas that figure drops to around 60% for a number two ranking. If a site does not appear in the top ten then that percentage drops down to below 5%.
When looking at search engines, it is best to first of all focus on Google. This is the most popular search engine and the majority of techniques used to get good rankings in Google naturally flow through to the other major search engines.
The major search engines such as Google, Yahoo and MSN find your site using a program called a 'spider' (or sometimes referred to as a robot). These companies have spiders going out on the internet gathering data on new and existing websites 24/7. They visit websites and try to work their way through all the links of the site and read the content of the pages to work out where to index the pages in their engines.
Optimise for the wrong keywords and you may NEVER see any results!
The first thing you should do when optimising your website for search engines is keyword research. This enables you to identify the best keywords to optimise your website for. This is a VERY important step and should not be skipped as there is no point spending the time and effort to optimise your website if you are optimising for the wrong keywords.
Where is your domain name registered? Many people will register their domain name and forget where they register it or register it under an email address that they no longer use. When the domain then comes up for renewal (every year or couple of years), the domain registrar can not contact the owner and the domain then expires.
If this happens, you will only notice this when all of the sudden your website and email accounts are no longer working. It is then a frantic rush to find where your domain is registered, try and retrieve passwords, make the payment then wait up to 48 hours for the domain to become active again.
Are you interested in adding video content to your website?
With the dominance of broadband and faster computers, video content on websites is now a very good idea for many applications.
One of the difficulties with video content is the fact that video content takes up a lot of room and also usually requires programmers to create media player functionality in your website so you can utilise video. All of this can add extra expense to your website
We are pleased to announce that our highly successful real estate website package MantisProperty now supports automated feeds from Real Oz at no extra charge.
This now makes MantisProperty an even more efficient and popular solution for Real Estate Agencies around Australia and the world.