Mantis Technologies Blog

Retargeting - fine tuned online marketing

As online marketing is maturing as an industry, many new technologies are becoming available to get your product or service directly on front of your target market.  
First there were banner ads that showed up on websites randomly to everyone that visited. This 'shotgun' approach to marketing came from traditional media where adverts were shown to a mass audience with the hope a certain percentage would click through. 

May 1, 2013 by Dave Mason