Most of us who have visited Facebook in the past week have noticed some significant changes and new features.
We have been watching and have seen an initial public outcry over the changes but this seems to happen whenever Facebook launches changes on their unsuspecting user base. Following this there has been a lot of misinformation circulating causing more confusion.
Currently Facebook seems like an unstoppable juggernaut. There is no doubt this highly successful social media service is here to stay as more and more people are registering and more businesses are setting up a Facebook presence every day.
Last year, statistics came out showing that more people were visiting Facebook than Google on a daily basis and since then many businesses have (rightly so) started realising the benefits of setting up a Facebook page and engaging their customers within Facebook. This has raised the question in the business community of "has Facebook made websites redundant?".
It is indeed tempting for small businesses to decide not to have a website or take their focus away from their website and instead invest all their time and effort into their Facebook presence. Businesses should remember however that they should diversify their marketing efforts rather than putting all their eggs in one basket.