Google Instant is a new search enhancement that shows results as you type.
The benefits of Google Instant are:
- Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.
- Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.
- Instant Results: Start typing and results appear right before your eyes. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way.
You can try out Goole Instant by going to http://www.google.com/instant/
When Google Instant was launched, many people in the SEO community expressed concern and worry.. some even declaring that SEO was dead!
However many leading SEO experts are now saying that Google Instant actually creates great opportunities for search engine optimisation. It allows you to easily target keywords by typing in search queries, finding related and popular keywords and then targeting these in your SEO campaign.
Will Google instant effect my Adwords campaigns?
Google have stated that Adwords will dynamically change as the user is typing their query. This should actually result in better adwords results as your ads will be more aligned to what someone is typing as they type it (rather than waiting on them to type a full query and perhaps miss your ad).
Google have also stated that Adwords impressions will only count when the user stops typing for 3 seconds, clicks outside the query box or selects an predicted query.